TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as established television formats, relying on fixed air times via public channels. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and niche players serving as leading platforms. As viewer preferences shift, rivalry between conventional TV networks and onlin